The Growth
Celebration Lab
November 4th* | Williamsburg, Brooklyn | The Annex
*changed from 11/5 because of the NYC Marathon.
The Confetti Project by Jelena
uses PLAY to help people let go and embrace the messiness…of life, being human, and navigating change. Confetti is used as a tool to hold space for both pain and pleasure as a way of reclaiming our joy.
A DAY OF PLAY EXPLORING OUR GROWTH THIS YEAR
The Growth Celebration Lab
is a space to reflect, express, and celebrate yourself and your inner growth journey this year. Located in a beautiful multi-purpose space in the heart of Williamsburg, we’re offering 2 public and 2 private workshops with photo and video add-on’s.
The Workshop Experience
In 2022, Lululemon and The Confetti Project collaborated on the very first one. Since then, we have pivoted into the world of immersive experiences with the official launch of a community transformation workshop that combines mindfulness exercises, a question to explore, and somatic activities with pounds of confetti. This joy practice gives you the space to slow down, let go, and reconnect by prioritizing play as a form of self-care and community-care.
Times available: 2pm + 4:30pm.
Designed for ages 13+.
Here’s how it works.
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Jelena opens up the space and everyone introduces themselves with a quick, fun icebreaker question.
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Jelena guides you into your first warmup with the confetti as your senses are activated one by one.
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You will engage in a few friendly question answering rounds (all related to growth) with strangers that ends with everyone throwing confetti up after each round.
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You will receive a personalized journal with your name on it where you will have intentional time to journal about the question: what do you celebrate about your 2023 growth journey?
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After journaling, you will be divided into small groups where everyone will have an opportunity to share what came up.
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The entire group will come together with a song blasting as we each have our moment in the middle while receiving…pounds of confetti from every direction as strangers celebrate you:)
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After all those squats and throws, everyone lays down on the floor integrating the experience in stillness as Jelena verbalizes what you just experienced and why this practice is so important for our day-to-day lives.
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Jelena shares closing remarks as we collectively join together in the last few confetti throws - using sound to let it all go.
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There will be a station of clear boxes with journaling prompts and a postcard inside that you can take and fill with confetti to commemorate the experience and use for your own confetti practice!
What you receive:
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Where you get an opportunity to connect to yourself and others.
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With your name on it that you get to take home.
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Includes: journaling prompts, a postcard, and filling a clear box with confetti to take home.
The Photography Experience
Having amassed thousands of photos in NYC, LA, DC, and Dubai, photography will always be the DNA of the brand. In 2016, The Confetti Project was birthed as a 3-month photography challenge that became a confetti portrait series that explored: what do you celebrate? Jelena quickly realized that this was much bigger than her - there was a real transformation happening as people were given permission to express themselves with confetti. Each photo immortalizes a moment in time - which is something that will live on beyond us. Jelena’s goal is to capture the subject’s spirit with her work.
After the workshop, you receive:
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You’ll get to personally meet the creator, artist, and facilitator that just transported you into another world.
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5 minutes sounds very quick but not in confetti world. You will experience Jelena in her element as she’s perfected her technique behind “confetti photography”. So much so that it will look easy! She will guide you through some signature poses that promotes letting go.
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Jelena will review your entire gallery and pick the photograph that is most expressive and alive, where everything is coming together: confetti, light, and facial expressions - in the curation style that The Confetti Project is known for.
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When you receive your edited portrait, you will also receive a proof sheet of your entire photoshoot. You have the chance of buying more photos @ $25/photo.
The style of the photos selected is: EXPRESSIVE, ALIVE, NATURAL, RAW, VULNERABLE WHERE THE SUBJECT'S FACE, LIGHT, AND CONFETTI ALL COME TOGETHER. It's easier said than done, which is why we overshoot.~
The style of the photos selected is: EXPRESSIVE, ALIVE, NATURAL, RAW, VULNERABLE WHERE THE SUBJECT'S FACE, LIGHT, AND CONFETTI ALL COME TOGETHER. It's easier said than done, which is why we overshoot.~
new offering
The Video Story Experience
Jelena has been dreaming of a video series that captures the transformation that happens with confetti for years. Over the summer, she began experimenting with slow-motion as a content style that is not only visually arresting but slows everything down to authentically highlight the very real emotions that are reflected on a subject’s face. She is testing this as an add-on as a new way of intertwining storytelling into the experience.
After your photoshoot:
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This will happen after your photoshoot as you will be guided through more poses. (You can always freestyle too!)
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You will use your journal to review what story you wrote. While you are in queue, you will get a chance to revise and finalize this story.
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Once your ready, you will record your story and airdrop it to the studio manager for us to be able to use for your confetti video story.
What you receive:
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A 30-Second cinematic reel that includes your video, photo, and voiceover mixed together. This will be the ultimate memento of the experience and your 2023 story.
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You will have access to all raw footage from your video story session in a Dropbox folder.

the question we’re exploring
What do you celebrate about your 2023 growth journey?
PACKAGES
November 4, 2023
1
The Workshop Experience
$65
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Take home confetti & journaling prompts.
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Times to pick from: 2pm, 4:30pm
(only 10 spots)
2
Workshop-Photo Experience
$99
Times to pick from: 2pm, 4:30pm
(only 10 spots)
3
Workshop-Photo-Video Experience
$199
Times to pick from: 2pm, 4:30pm
(only 10 spots)
2 sessions available
The Private Workshop
Have you been wanting to experience The Confetti Project with a group of your loved ones? This is your chance. Perfect for: birthday’s, reunions, special gatherings. It’s the perfect experience that gives you a chance to seize the opportunity and celebrate yourself and those you love.
Beginning at 1 hour
Minimum: 5 people
Maximum: 10 people
(first come, first serve basis!)
The process:
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Click the “make your reservation” link and set up a time for a discovery call with Jelena.
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In the call, you and Jelena will review and collaborate on your vision, budget, and goal for the private experience.
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You will pay a deposit to confirm your private workshop time slot.
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You have the option of being hands on (designing the experience with Jelena) or hands off in Jelena creative directing based on everything you shared in the discovery call.
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You and your group will receive an email the week of with recommendations about what to wear and how to get ready - mentally and spiritually.
Add-on’s:
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For an additional fee, you can order specific confetti colors to further curate your experience. Jelena will provide pricing and a color swatch after the discovery call if this is of interest.
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1 portrait curated by The Confetti Project with a proof sheet for additional prints. We include a group photo too.
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A 30-second reel of the group or individual experience.
What does confetti have to do with mental health?
Based on nearly a decade of experiential observation from confetti portraiture and pioneering play research, this framework is an outlet that uses joy to move through discomfort, challenge, and chaos. Influenced by positive psychology, somatic therapy, and emotion dynamics, this practice is part of an emerging trend where play and joy is the next evolution of wellbeing.
As Featured on NBC’s New York Live
During Mental Health Awareness Month, NY Live’s TV anchor Joelle Garguilo came to experience our very first public Celebration Lab as we explored: what do you celebrate about your mental health journey? Take a look at the love story behind The Confetti Project and a glimpse into what it’s really like being at a confetti experience.
HOSTED BY
The Annex
The Annex is an intimate but versatile 2800-square-foot meetings and events space in the heart of North Williamsburg. A former foundry, The Annex has been reimagined to provide modern-day amenities in a unique setting that combines thoughtful design with architectural features honoring the building's industrial past.
IN PARTNERSHIP WITH
The New Work Project
The New Work Project offers a unique workspace and meeting hub with flexible options to accommodate the needs of the modern-day worker, spanning over 10,000 square feet within a beautifully transformed former foundry in Williamsburg, Brooklyn. Crafted as a premium alternative to mainstream choices, the space boasts exceptional design, an intimate boutique atmosphere, a thriving community, and a dedicated hospitality team. The New Work Project offers a wide range of meetings spaces, tailored to your specific needs. Whether you need a conference room for a small brainstorming session, or are looking to host a larger gathering in our dedicated events space, The Annex, we have the perfect venue to amplify your big ideas.
This is for you if…
You want to slow down and take intentional time to reflect on your story right now.
You want to be in community and genuinely meet new people.
You miss playing and feeling like a kid again and welcome any opportunity to reconnect with that part of yourself.
You want to express yourself and be celebrated for all the silent battles you’ve navigated.
You’ve been feeling stuck and overwhelmed lately and just need a break/release.
You want to make an investment in your wellbeing and are open to something new.
*This experience is deeper than a pretty photo.

Commonly Asked Questions
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You will receive a preparation email the week leading up to the event that will dive into all the specifics. The most important thing is coming with an open mind and comfortable clothes!
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The most important thing is to be comfortable so you can move freely. We recommend anything that makes you feel amazing and alive. You can always play dress up with it.
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The Confetti Project is about capturing the real, raw, beautiful mess of the moment so that’s what you always see reflected in our curation.
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In honor of Autumn, it’s Cocoa! Click here to see it as a seamless backdrop.
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$25/additional photo.
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7 business days after the event.
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Yes! You can make a note of it during checkout.
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Yes, we will do our best to accommodate everyone.
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Yes! You can request a discovery call here.
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Yes! We’ll most likely announce the next date in the photo/video emails we send out a week after the event.
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No. We tailor the experience to each attendee and make personalized journals. If it’s an emergency, please contact us and we’ll figure something out.
The Confetti Project by Jelena
invites you to slow down and take a break from your life to enjoy the present now. From that first confetti throw, you will melt into the moment and unlock neglected parts of yourself - those free, expressive, shameless parts that you maybe haven’t really felt since childhood. Together, we’re going to use play to celebrate our aliveness.
