You’re Invited to

The Growth

Celebration Lab

October 23 - Williamsburg, Brooklyn - The Annex

Doors open @ 6:30PM, we begin at 7pm.

The Confetti Project by Jelena

uses PLAY to help people let go and embrace the messiness…of life, being human, and navigating change. Confetti is used as a tool to hold space for both pain and pleasure as a way of reclaiming our joy.

RSVP HERE

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In partnership with The New Work Project and hosted at The Annex, The Growth Celebration Lab

is a space to reflect, express, and celebrate yourself and your inner growth journey this year. Located in a beautiful multi-purpose space in the heart of Williamsburg, we’re honored to invite you to experience something truly unique.

The Workshop Experience

In 2022, Lululemon and The Confetti Project collaborated on the very first one. Since then, we have pivoted into the world of immersive experiences with the official launch of a community transformation workshop that combines mindfulness exercises, a question to explore, and somatic activities with pounds of confetti. This joy practice gives you the space to slow down, let go, and reconnect by prioritizing play as a form of self-care and community-care.

Here’s how it works.

Jelena opens up the space and everyone introduces themselves with a quick, fun icebreaker question.
Jelena guides you into your first warmup with the confetti as your senses are activated one by one.
You will engage in a few friendly question answering rounds (all related to growth) with strangers that ends with everyone throwing confetti up after each round.
You will receive a personalized journal with your name on it where you will have intentional time to journal about the question: what do you celebrate about your 2023 growth journey?
After journaling, you will be divided into small groups where everyone will have an opportunity to share what came up.
The entire group will come together with a song blasting as we each have our moment in the middle while receiving…pounds of confetti from every direction as strangers celebrate you:)
After all those squats and throws, everyone lays down on the floor integrating the experience in stillness as Jelena verbalizes what you just experienced and why this practice is so important for our day-to-day lives.
Jelena shares closing remarks as we collectively join together in the last few confetti throws - using sound to let it all go.
There will be a station of clear boxes with journaling prompts and a postcard inside that you can take and fill with confetti to commemorate the experience and use for your own confetti practice!

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The Photography Experience

Having amassed thousands of photos in NYC, LA, DC, and Dubai, photography will always be the DNA of the brand. In 2016, The Confetti Project was birthed as a 3-month photography challenge that became a confetti portrait series that explored: what do you celebrate? Jelena quickly realized that this was much bigger than her - there was a real transformation happening as people were given permission to express themselves with confetti. Each photo immortalizes a moment in time - which is something that will live on beyond us. Jelena’s goal is to capture the subject’s spirit with her work.

After the workshop, you receive:

You’ll get to personally meet the creator, artist, and facilitator that just transported you into another world.
5 minutes sounds very quick but not in confetti world. You will experience Jelena in her element as she’s perfected her technique behind “confetti photography”. So much so that it will look easy! She will guide you through some signature poses that promotes letting go.
Jelena will review your entire gallery and pick the photograph that is most expressive and alive, where everything is coming together: confetti, light, and facial expressions - in the curation style that The Confetti Project is known for.

**COCOA** **will be the backdrop color for this experience.**

The Video Story Experience

Jelena has been dreaming of a video series that captures the transformation that happens with confetti for years. Over the summer, she began experimenting with slow-motion as a content style that is not only visually arresting but slows everything down to authentically highlight the very real emotions that are reflected on a subject’s face. She is testing this as an add-on as a new way of intertwining storytelling into the experience.

After your photoshoot:

This will happen after your photoshoot as you will be guided through more poses. (You can always freestyle too!)
You will use your journal to review what story you wrote. While you are in queue, you will get a chance to revise and finalize this story.
Once your ready, you will record your story and airdrop it to the studio manager for us to be able to use for your confetti video story.

What you receive:

A 30-Second cinematic reel that includes your video, photo, and voiceover mixed together. This will be the ultimate memento of the experience and your 2023 story.
You will have access to all raw footage from your video story session in a Dropbox folder.

the question we’re exploring

What do you celebrate about your 2023 growth journey?

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IN PARTNERSHIP WITH

The New Work Project

The New Work Project offers a unique workspace and meeting hub with flexible options to accommodate the needs of the modern-day worker, spanning over 10,000 square feet within a beautifully transformed former foundry in Williamsburg, Brooklyn. Crafted as a premium alternative to mainstream choices, the space boasts exceptional design, an intimate boutique atmosphere, a thriving community, and a dedicated hospitality team. The New Work Project offers a wide range of meetings spaces, tailored to your specific needs. Whether you need a conference room for a small brainstorming session, or are looking to host a larger gathering in our dedicated events space, The Annex, we have the perfect venue to amplify your big ideas.

HOSTED BY

The Annex

The Annex is an intimate but versatile 2800-square-foot meetings and events space in the heart of North Williamsburg. A former foundry, The Annex has been reimagined to provide modern-day amenities in a unique setting that combines thoughtful design with architectural features honoring the building's industrial past.

What does confetti have to do with mental health?

Based on nearly a decade of experiential observation from confetti portraiture and pioneering play research, this framework is an outlet that uses joy to move through discomfort, challenge, and chaos. Influenced by positive psychology, somatic therapy, and emotion dynamics, this practice is part of an emerging trend where play and joy is the next evolution of wellbeing.

As Featured on NBC’s New York Live

During Mental Health Awareness Month, NY Live’s TV anchor Joelle Garguilo came to experience our very first public Celebration Lab as we explored: what do you celebrate about your mental health journey? Take a look at the love story behind The Confetti Project and a glimpse into what it’s really like being at a confetti experience.

Commonly Asked Questions

Doors open at 6:30pm. We begin at 7pm. The workshop finishes at 8pm. There will be an open hour afterward for photos/videos for anyone that is interested. You have the option to leave right after the workshop at 8pm!
You will receive a preparation email the week leading up to the event that will dive into all the specifics. The most important thing is coming with an open mind and comfortable clothes!
The most important thing is to be comfortable so you can move freely. We recommend anything that makes you feel amazing and alive. You can always play dress up with it.
In honor of Autumn, it’s Cocoa! Click here to see it as a seamless backdrop.